Build An Effective Finance Strategy

Matthew Talia

Finance strategy can make or break a venture. It can single-handedly arrange a company’s action plan and help it accelerate towards its goals.

For building a proper finance strategy; diligent, accurate and discreet planning should be the first step. Managing finances comes next. Also, without proper monitoring, even the most perfect plan can turn out to be disastrous.

Financial strategy is a far-reaching policy. It’s not rocket science, but it’s not a cakewalk either. I will discuss how you can build a powerful finance strategy for your company and shed some light on its importance.


What is a Finance Strategy?

A finance strategy is a master plan to balance the revenue and expense of a company. A combination of financial planning and strategy to assess a company’s resources and evaluate current properties, budget, and upcoming costs to figure out how they stack up against its goals.

The financial strategy aims to bring success to a company. Business conditions can be pretty unpredictable and constantly changing. A proper strategy takes the effects of increased cost and altered circumstances into account to maintain sustained growth and development of the company in the long term.


How to Build an Effective Finance Strategy?

Building an effective finance strategy is a step by step procedure. You cannot do all of it at once. Here is how to build a finance strategy for your company:

  1. Proper Planning

Planning is the first step of creating an effective financial strategy. You have to know what you want and be aware of what you have. A proper plan will depict everything about your company’s present condition and future potential. Look where you have lacking and where you need to expand.

Define a clear objective and try to identify how it fits your company’s current strategy. If the planning is appropriate, you will automatically realize what changes you need to make, what equipment you will require, whether you need more manpower or not, the potential budget and how you will arrange finances, if need be.

  1. Arranging Funds

After you have a vision of your company’s goal, it’s time to assess and arrange funds. It depends on a few factors. First, you have to identify your company’s monthly revenue and expenses. It will give you an idea of where you should cut the budget and where to increase it.

Thus, you can forecast the upcoming revenue and calculate if the proceeds exceed or fall short of the budget. You will also be able to pinpoint sources of wastage and make amends accordingly. Finally, you can start arranging funds after you have a genuine projection of your company’s finances.

  1. Backup Plan

Plans don’t always go according to what you intended. For something as big as a company’s financial scheme, there are plenty of chances for the strategy to go astray. So, you have to identify potential uncertainty in the strategy and find ways to mitigate them through proper analysis.

Always keep a backup plan if something goes against the initial strategy. The main difficulty can arise in the shape of interruption in funding. Manage an emergency finance source beforehand or keep a cash reserve.

  1. Monitoring

Once the strategy is in full swing, monitoring from time to time can make the plan even more effective. Thorough supervision can find loopholes in your strategy and figure out solutions to such problems. You can compare current results with your anticipated projections to see how the strategy is doing, whether you need to adjust or are on par.

The biggest benefit of monitoring is that it can surface problems in the planning earlier. Early recognition of various issues can bring about easy solutions most of the time, before they get out of control.

  1. Review

After a specific period, reviewing the finance strategy from beginning to end is a mandatory procedure. You can analyze your company’s performance, see what goals you have achieved, what you couldn’t, what were your shortcomings and how you can overcome them. All these are crucial for better and more effective planning for the next financial year.

You may wonder what the difference is between monitoring and review. While they work the same way, reviewing is the greater version here. It gives a clear view of the bigger picture. Periodic monitoring lets you find tiny maladjustments while a systematic review process scrutinizes the strategy inside out.


Why is Building a Finance Strategy Important?

Financial strategy is a significant part of any company. From an outsider’s perspective, it might seem trivial. But finance strategy has a great influence on how any company performs. Here is why building an effective finance strategy is important:

  • Making Realistic Goals

Having a clear-cut goal is the precursor to success for any company. But a goal has to be realistic and achievable. Working towards an unattainable target will eventually be in vain. The right finance strategy shall detect and demonstrate to you how realistic your goals are; long before you start working towards them.

  • Act as Contingency

As I stated above, plans don’t always go as you intended. So, you should always keep a backup strategy. The great thing about a successful financial strategy is that the recipe itself can act as a contingency if correctly planned and executed.

  • Managing Finance

Once you create a financial plan, it will automatically bring the income and expenditure of the company into consideration. People usually resort to financing strategies to achieve goals for their company. But little do they know; a genuine strategy can also account for a company’s expenses.

  • Business Growth

Finance strategies are all about meticulous planning of your finances for the sake of your company. It can help you to achieve goals and grow your business. It will show the right time to put your foot on the gas and escalate your venture to the next level.



A finance strategy can push your company to its goal. On the other hand, faulty planning can bring calamity. I believe I could properly guide you on this very important topic and help you decide the right strategy for your company.

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